Jesper Frederiksen

Examiner
DISC Type : cs

Chief Executive Officer at Heimdal®

Virginia Water, England, United Kingdom

Overview

Jesper is the CEO of Heimdal®, a cybersecurity firm, and an entrepreneurial executive with over 25 years of experience scaling SaaS and cloud security companies. He has a strong track record in PE & VC-backed ventures, contributing to five successful exits, and has held senior leadership roles at Lacework, Okta, and DocuSign.

Having lived in Denmark, Germany, and the UK, while working extensively across the US, EMEA, and APJ, Jesper possesses a deeply international perspective on both business and life. He is a passionate advocate for the inevitable dominance of SaaS and Cloud Computing.

Unique fact: Jesper is a recipient of the "Excellence in Commercial Management" award.

Personality Overview

Late Adopter

Status Quo Seeker

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

SaaS Go-to-Market
He has extensive experience building and leading innovative go-to-market strategies for SaaS companies like Okta, DocuSign, and Lacework across the EMEA region.
Cloud Cybersecurity
As CEO of Heimdal® and former GM at Lacework, his career is focused on leading companies that provide data-driven, unified cloud security platforms to global clients.
International Expansion
He frequently speaks about how to successfully scale technology companies internationally, emphasizing planning, focus, and building a full local team to ensure growth.

Media Appearances

Jesper has no verified media appearances

Work History

5-2024
Chief Executive Officer at Heimdal®
9-2021 - 2-2024
Vice President and General Manager International at Lacework
6-2021
Non Executive Director at LearnUpon
12-2020 - 5-2022
Non Executive Board Member at Signaturit
7-2019 - 4-2025
Non Executive Board Member at Siteimprove

Education

1989 - 1993
HD from Aalborg University
2002 - 2004
MBA from SIMI

More Information

Social Presence :

Prographics :

Exp : 36 Location : Virginia Water, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Heimdal®
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jesper

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jesper take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jesper

Personality Compatibility


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