Jessica A.

Go-getter
DISC Type : d

Chief Operating Officer at Farmer Group

Freeling, South Australia, Australia

Overview

As COO of Farmer Group, they leverage deep CFO experience in agribusiness, construction, and FMCG. They are a strategic leader driving operational transformation, capital investment, and governance uplift. This expertise is supported by a postgraduate degree from RMIT University, focusing on aligning financial strategy with long-term growth.

They exhibit a strong personal passion for their industry, championing the companys products, like potatoes, as the Original Super Food. This suggests a deep alignment with the companys mission and a dedication to pushing the agricultural industry to new levels of quality and innovation.

They recently spoke at an Ausveg event, sharing their expertise on the business impacts of automation in the agricultural sector.

Personality Overview

Self-Confident

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Business Automation
Spoke at an Ausveg event on the impacts of automation and has led complex automation projects to drive operational transformation.
Financial Strategy
Has a proven track record as a CFO, leading debt restructuring, capital investment, and margin expansion to align financial strategy with growth.
Agribusiness Innovation
Works for a company dedicated to advancing the agricultural industry and is passionate about the value of its products, like potatoes.

Media Appearances

Jessica has no verified media appearances

Work History

5-2023 - 4-2026
Chief Operating Officer at Farmer Group
9-2018 - 5-2023
Chief Financial Officer at Farmer Group
10-2010 - 8-2018
Analyst | Accountant | Software Development at Ahrens

Education

2017 - 2018
Postgraduate from RMIT University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Freeling, South Australia, Australia Job Level : N/A Designation : Chief Operating Officer at Farmer Group
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jessica

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • Their decision making speed is somewhere in the middle.
  • Can Jessica take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jessica

Personality Compatibility


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