Jevgenia Pogadajeva MSc,MBA in

Jevgenia Pogadajeva MSc,MBA

Researcher · DISC type Cs
Founder & CEO at Snoika
📍 Tallinn, Harjumaa, Estonia

Jevgenia Pogadajeva is the Founder and CEO of Snoika, an AISEO platform designed for next-generation search visibility. With over a decade of experience scaling B2B SaaS companies, she has deep expertise in business development, product strategy, and venture investing. She holds an MSc, Cum Laude, from Tallinn University of Technology.

Jevgenia is an active participant in the startup ecosystem, demonstrated by her interest in the Estonian Business Angels Network (EstBAN). As a founder of multiple tech companies, she is deeply involved in bringing new ideas to market and fostering innovation within the technology sector.

She is a trailblazer in Generative Engine Optimization (GEO), focusing on making brands visible and recommended by AI systems like ChatGPT.

Read the full overview →
Experience
20 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Tallinn, Harjumaa, Estonia
Personality Overview

How Jevgenia shows up

Cost Conscious
ROI Seeker
Soft Communicator

They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Jevgenia cares about

AI Visibility
Her company, Snoika, is built around making brands visible to AI search engines and LLMs, a concept she frequently promotes as the future of organic traffic.
B2B SaaS Growth
She has over 10 years of experience steering B2B SaaS ventures from inception to achieving seven-figure annual recurring revenue.
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Career

Work history

8-2024
Founder & CEO
Snoika
8-2014
Founder & CEO
Jarrz
6-2010 - 10-2019
Development Manager at Business Systems department
Eesti Energia
10-2007 - 5-2010
Information Technology System Analyst
Webmedia
2-2007 - 9-2007
System development specialist
Tervisekassa (Estonian Health Insurance Fund)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2010
Master of Science
TalTech – Tallinn University of Technology
2005 - 2006
Information Management
Fachhochschule Kiel
2010
MBA
Estonian Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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