Jheimy Andrea Forero Romero in

Jheimy Andrea Forero Romero

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Category Manager Branding -Activos at Banco Falabella Colombia
📍 Colombia

Jheimy Andrea Forero Romero is a marketing professional with experience in brand strategy, customer analytics, and digital communication at companies like Banco Falabella and Compensar. She holds a professional degree in Marketing from Fundación Universitaria Konrad Lorenz and is skilled in developing data-driven user-centric services.

She describes herself as self-taught, creative, and determined. Her certifications suggest a strong interest in digital entrepreneurship and applying her skills to social issues, indicating a passion for innovation that extends beyond her corporate roles.

Unique fact: She holds a diploma in Informal Settlements, showcasing an unusual interest in social development and urban planning for a marketing professional.

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Experience
12 Years
Current Role
Category Manager Branding -Activos
Job Level
Middle
Location
Colombia
Personality Overview

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Decision Approach
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Priorities

Topics Jheimy cares about

Customer Analytics
Her experience involves quantitative and qualitative research, predictive models, and database analysis to find customer insights and define market segments.
Digital Marketing
Manages inbound and digital communication strategies, including digital advertising for mobile applications, for major financial products at Banco Falabella.
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Career

Work history

8-2022
Category Manager Branding -Activos
Banco Falabella Colombia
7-2021 - 7-2022
Analista Senior de Marketing
Banco Falabella Colombia
6-2014 - 7-2021
Analista de Mercadeo- Conocimiento de Cliente
Compensar
12-2013 - 6-2014
Auxiliar de Mercadeo
Compensar
3-2013 - 9-2013
Practicante mercadeo
Altipal S.A.
In the press

Media appearances

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Education
2014 - 2016
Profesional en Mercadeo
Fundación Universitaria Konrad Lorenz
2018 - 2018
Curso de analítica y predictiva como herramientas para el conocimiento del Cliente
Universidad de Los Andes
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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