Jim Lecinski
Login to view DISC.Jim Lecinski is an award-winning Clinical Professor of Marketing at Northwesterns Kellogg School, specializing in AI for marketers. A former Google VP, he authored the seminal book "Winning the Zero Moment of Truth" (ZMOT). People describe him as dynamic, engaging, and a selfless team player. He holds an MBA from the University of Illinois.
Outside of academia and consulting, Jim is a classic jazz fan and has explored using generative AI to create new music in the hard bop style. Colleagues praise him as a selfless, caring person and a true gentleman, always willing to lend his time to help others.
Unique fact: He originated the "Zero Moment of Truth" (ZMOT) concept, which fundamentally reshaped how marketers approach consumer decision-making online.
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