Jim Lecinski
Go-getter · DISC type dJim Lecinski is an award-winning Clinical Professor of Marketing at Northwesterns Kellogg School, specializing in AI for marketers. A former Google VP, he authored the seminal book "Winning the Zero Moment of Truth" (ZMOT). People describe him as dynamic, engaging, and a selfless team player. He holds an MBA from the University of Illinois.
Outside of academia and consulting, Jim is a classic jazz fan and has explored using generative AI to create new music in the hard bop style. Colleagues praise him as a selfless, caring person and a true gentleman, always willing to lend his time to help others.
Unique fact: He originated the "Zero Moment of Truth" (ZMOT) concept, which fundamentally reshaped how marketers approach consumer decision-making online.
Read the full overview →How Jim shows up
They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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