Jim Lefevere

Initiator
DISC Type : Di

Chief Strategy Officer (CSO) at Axonal.AI

Carmel, Indiana, United States

Overview

Jim Lefevere is a Chief Commercial and Growth Executive with over 20 years of experience in MedTech, Pharma, and SaaS. He is the Founder of Genevius Health Advisors, where he scales revenue and modernizes go-to-market models for regulated growth companies. He attended Indiana University and the MIT Sloan School of Management.

His colleagues describe him as an incredible, thoughtful, and inspiring leader who fosters a culture of trust and collaboration. He is recognized for his ability to thoughtfully look ahead and develop a clear blueprint to achieve an innovative future state, balancing long-term aspirations with immediate needs.

Unique fact: Jim was named one of the Top Forty business professionals under 40 by the Indianapolis Business Journal.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Healthcare
As CSO of Axonal. AI and with recent AI certifications, he focuses on using AI to collapse the distance between thinking and decisions in pharma and MedTech.
MedTech Commercialization
His firm, Genevius Health Advisors, focuses on installing commercialization operating systems for growth-stage MedTech and HealthTech companies.
Go-to-Market Strategy
He has a proven track record of modernizing GTM models, generating over $175M in incremental revenue through digital-first commercial transformations.

Media Appearances

Jim has no verified media appearances

Work History

11-2024 - 7-2025
Chief Strategy Officer (CSO) at Axonal.AI
10-2024
Founder & Managing Director at Genevius Health Advisors
11-2022 - 10-2024
International Business Leader, Digital Product Development at Roche Diabetes Care
6-2019 - 11-2022
International Business Leader, Non-Insulin Therapy Solutions/Digital Partnering at Roche Diabetes Care
1-2015 - 10-2019
Co-Lead, Diagnostics Digital Strategy / Diagnostics Digital Excellence at Roche Diabetes Care

Education

9-1991 - 12-1995
B.A. from Indiana University Bloomington
2020 - 2020
LEADERSHIP IN A EXPONENTIALLY CHANGING WORLD from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : N/A Location : Carmel, Indiana, United States Job Level : N/A Designation : Chief Strategy Officer (CSO) at Axonal.AI
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jim

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jim take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jim

Personality Compatibility


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