Jo Ann Johnston, MA, ABC

Evaluator
DISC Type : sdc

Manager, Marketing and Communications at The School of Public Policy

Calgary, Alberta, Canada

Overview

Jo has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Jo has no verified topics they care about

Media Appearances

Jo has no verified media appearances

Work History

6-2025
Manager, Marketing and Communications at The School of Public Policy
5-2011
Instructor - Western Continuing Studies at Western University
9-2020 - 9-2021
Senior Communication Strategist at Western University
4-2017 - 9-2020
Community Relations Specialist at Western University
9-2023 - 7-2025
Communications Professor at Conestoga College

Education

5-2022 - 4-2024
Master of Arts - MA from Royal Roads University
2000 - 12-2006
Bachelor of Communications from Mount Royal University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Calgary, Alberta, Canada Job Level : Middle Designation : Manager, Marketing and Communications at The School of Public Policy
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Insights For Selling To Jo Ann

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo Ann is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jo Ann

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jo Ann move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jo Ann take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jo Ann

Personality Compatibility


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