João Silva Pinto in

João Silva Pinto

Trailblazer · DISC type DI
Advisory Board Member at CIONET Portugal
📍 Maia, Porto, Portugal

João is the Senior Director of Platform Engineering and Head of the Porto Tech Hub at adidas. With deep expertise in SAP and S/4HANA landscapes, he focuses on building high-performing, empowered teams. Colleagues describe him as reliable, professional, supportive, and a dedicated team player, grounded in his studies at the Instituto Superior de Engenharia do Porto.

Beyond his corporate role, João is a co-founder, investor, and mentor, showing a strong commitment to fostering growth in the tech ecosystem. He is passionate about how innovation can redefine athletic achievement, celebrating milestones like the sub-2-hour marathon and the teams behind such breakthroughs.

He is an Advisory Board Member for CIONET Portugal, actively contributing to the national tech leadership community.

Read the full overview →
Experience
12 Years
Current Role
Advisory Board Member
Job Level
Senior
Location
Maia, Porto, Portugal
Personality Overview

How João shows up

Informal
Assertive
Charismatic

If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Priorities

Topics João cares about

S/4HANA Transformation
He leads teams involved in one of the world's largest S/4HANA Fashion transformations, a core focus of his work at the adidas Porto Tech Hub.
Talent Development
He created the "Tech Connect Lab" at adidas, a program designed to grow high-potential talent by having them solve real-world business challenges.
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Career

Work history

10-2025
Advisory Board Member
CIONET Portugal
8-2025
Senior Director of Platform Engineering
adidas
3-2023 - 9-2025
Senior Director of Software Engineering
adidas
11-2022
Co-Founder & COO
Epic Plays
6-2021 - 8-2025
Head of Porto TechHUB
adidas
In the press

Media appearances

The CIONET Portugal Advisory Board meeting. Featured in CIONET
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Welcome to CIONET Portugal new Advisory Board member. Featured in CIONET – Maria Blog
+1 more appearances Login to view media
Education
2005 - 2007
Graduate
Instituto Superior de Engenharia do Porto
2018 - 2019
IT Career Network
Infineon Technologies AG
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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