João Silva Pinto

Trailblazer
DISC Type : DI

Advisory Board Member at CIONET Portugal

Maia, Porto, Portugal

Overview

João is the Senior Director of Platform Engineering and Head of the Porto Tech Hub at adidas. With deep expertise in SAP and S/4HANA landscapes, he focuses on building high-performing, empowered teams. Colleagues describe him as reliable, professional, supportive, and a dedicated team player, grounded in his studies at the Instituto Superior de Engenharia do Porto.

Beyond his corporate role, João is a co-founder, investor, and mentor, showing a strong commitment to fostering growth in the tech ecosystem. He is passionate about how innovation can redefine athletic achievement, celebrating milestones like the sub-2-hour marathon and the teams behind such breakthroughs.

He is an Advisory Board Member for CIONET Portugal, actively contributing to the national tech leadership community.

Personality Overview

Informal

Assertive

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

S/4HANA Transformation
He leads teams involved in one of the world's largest S/4HANA Fashion transformations, a core focus of his work at the adidas Porto Tech Hub.
Talent Development
He created the "Tech Connect Lab" at adidas, a program designed to grow high-potential talent by having them solve real-world business challenges.
Engineering Leadership
His leadership philosophy is grounded in "WeQ," emphasizing trust, clear goals, and empowered squads to foster high-performing engineering organizations.

Media Appearances

The CIONET Portugal Advisory Board meeting. Featured in CIONET

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Welcome to CIONET Portugal new Advisory Board member. Featured in CIONET – Maria Blog

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Work History

10-2025
Advisory Board Member at CIONET Portugal
8-2025
Senior Director of Platform Engineering at adidas
3-2023 - 9-2025
Senior Director of Software Engineering at adidas
11-2022
Co-Founder & COO at Epic Plays
6-2021 - 8-2025
Head of Porto TechHUB at adidas

Education

2005 - 2007
Graduate from Instituto Superior de Engenharia do Porto
2018 - 2019
IT Career Network from Infineon Technologies AG

More Information

Social Presence :

Prographics :

Exp : 12 Location : Maia, Porto, Portugal Job Level : Senior Designation : Advisory Board Member at CIONET Portugal
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from João

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will João move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can João take some risk or not?

  • If necessary, they will be ready to take risks.

You And João

Personality Compatibility


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