João is the Senior Director of Platform Engineering and Head of the Porto Tech Hub at adidas. With deep expertise in SAP and S/4HANA landscapes, he focuses on building high-performing, empowered teams. Colleagues describe him as reliable, professional, supportive, and a dedicated team player, grounded in his studies at the Instituto Superior de Engenharia do Porto.
Beyond his corporate role, João is a co-founder, investor, and mentor, showing a strong commitment to fostering growth in the tech ecosystem. He is passionate about how innovation can redefine athletic achievement, celebrating milestones like the sub-2-hour marathon and the teams behind such breakthroughs.
He is an Advisory Board Member for CIONET Portugal, actively contributing to the national tech leadership community.
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