João Stevanato

Captain
DISC Type : DS

LatAm Digital Sales Manager at PepsiCo

São Paulo, São Paulo, Brazil

Overview

João is a Digital Commerce and eCommerce leader at PepsiCo, driving strategy, innovation, and frontline transformation across LATAM markets. His expertise includes D2C, portfolio strategy, and modernizing sales models. A graduate of Universidade Anhembi Morumbi, colleagues describe him as a strategic thinker, an incredible mentor, and a great partner.

Outside of work, João is a passionate advocate for diversity and inclusion, serving as a mentor for programs supporting racial equality and the transgender community. He actively promotes mental health awareness in the workplace and is a proud and doting owner of his dog, Leopoldina.

He is a certified LGBTI+ Literacy Program facilitator, qualified to deliver training internally at PepsiCo.

Personality Overview

Decisive But Calm

Output-Driven

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Frontline Transformation
Leads the agenda to redefine the seller's role at PepsiCo, focusing on upskilling, new compensation models, and performance management to adapt to B2B and digital shifts.
Diversity & Inclusion
Actively mentors for racial equality and transgender career programs and is a certified facilitator for LGBTI+ literacy training within his company.
Digital Commerce LATAM
His career is focused on expanding eCommerce and D2C channels and aligning digital strategy across key Latin American markets like Mexico, Brazil, and Colombia.

Media Appearances

João has no verified media appearances

Work History

1-2025
LatAm Digital Sales Manager at PepsiCo
4-2023
Member – EQUAL Program at PepsiCo
4-2023 - 1-2025
LatAm eCommerce Associate Manager at PepsiCo
1-2025
Mentor – Iniciativa LIFT at Cia de Talentos
7-2023 - 12-2024
Mentor – TransCarreiras Program at Cia de Talentos

Education

2013 - 2019
Bachelor's degree from Universidade Anhembi Morumbi
2014 - 2014
Student Exchange from University of Geneva

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : LatAm Digital Sales Manager at PepsiCo
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from João

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will João move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can João take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And João

Personality Compatibility


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