João is a Digital Commerce and eCommerce leader at PepsiCo, driving strategy, innovation, and frontline transformation across LATAM markets. His expertise includes D2C, portfolio strategy, and modernizing sales models. A graduate of Universidade Anhembi Morumbi, colleagues describe him as a strategic thinker, an incredible mentor, and a great partner.
Outside of work, João is a passionate advocate for diversity and inclusion, serving as a mentor for programs supporting racial equality and the transgender community. He actively promotes mental health awareness in the workplace and is a proud and doting owner of his dog, Leopoldina.
He is a certified LGBTI+ Literacy Program facilitator, qualified to deliver training internally at PepsiCo.
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