Joanna Peduto Leary

Questioner
DISC Type : c

Head of Brand + Creative Strategy at Charter Oak Financial

Hamden, Connecticut, United States

Overview

Joanna has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Joanna has no verified topics they care about

Media Appearances

Joanna has no verified media appearances

Work History

1-2026
Head of Brand + Creative Strategy at Charter Oak Financial
10-2007
Chief Marketing Officer at Charter Oak Financial
9-2003 - 6-2007
Media Relations Manager at K&L Gates
1-2001 - 6-2003
Marketing Coordinator at B2W Software

Education

1996 - 2000
BA from University of New Hampshire

More Information

Social Presence :

Prographics :

Exp : 24 Location : Hamden, Connecticut, United States Job Level : Mid-senior Designation : Head of Brand + Creative Strategy at Charter Oak Financial
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Joanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Joanna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Joanna

Personality Compatibility


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