Joanne Van den Houten-Seraus

Critic
DISC Type : C

Interim CFO and Partner at Beerensteyn Partners CFO consulting & interim management

Haarlem, North Holland, Netherlands

Overview

Joanne is an Interim CFO and Partner at Beerensteyn Partners with over 15 years of international finance experience. A Dutch CPA (RA) and University of Groningen graduate, her career includes senior roles at PwC in Amsterdam and Boston, and at CFGI in the USA, specializing in audits, compliance, and IPO processes.

After a period working in the US, she recently moved back to the Netherlands with her family. Joanne intentionally took time off between roles to support her childrens transition, demonstrating a strong commitment to balancing her professional and personal life, especially during significant international moves.

She is a member of SER Topvrouwen, a Dutch Social and Economic Council initiative that promotes placing senior female executives in board positions.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Female Leadership
Her membership in SER Topvrouwen, which connects senior executives to board positions, signals a strong interest in advancing women in business.
International Careers
She has significant international experience, having worked in the US for PwC and CFGI before returning to the Netherlands with her family.
CFO Advisory
Her current role focuses on the CFO agenda, where she supports CEOs through crises, deals, and audits, reflecting deep expertise in high-stakes financial management.

Media Appearances

Joanne has no verified media appearances

Work History

2-2024
Interim CFO and Partner at Beerensteyn Partners CFO consulting & interim management
Member of SER Topvrouwen at SER Topvrouwen
10-2022 - 2-2024
Director (& senior manager) Capital Markets at CFGI
11-2018 - 11-2021
Senior Manager Compliance Office at PwC
1-2016 - 10-2018
Senior Manager at PwC

Education

2008 - 2010
EMA from University of Groningen
2005 - 2008
Bsc / MSc from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 12 Location : Haarlem, North Holland, Netherlands Job Level : Leadership Designation : Interim CFO and Partner at Beerensteyn Partners CFO consulting & interim management
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Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Joanne

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joanne take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joanne

Personality Compatibility


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