Joaquín Alzamora

Questioner
DISC Type : c

Chief Strategy & Transformation Officer at Alter Domus

United Kingdom

Overview

Joaquín is the Chief Transformation Officer at Alter Domus, leveraging over 25 years of experience in global banking and strategic consulting. A graduate of INSEAD, his career includes leading M&A at Santander UK and serving as CFO for its global payments company, PagoNxt.

As a dual Spanish-British national, Joaquín is based in both Madrid and London. He spent 12 years living in England, gaining a deep appreciation for British culture. He is an avid golf enthusiast, particularly admiring the teamwork displayed in the sport.

After an incredible 26-year journey with one company, Santander, he embarked on a new chapter in his career.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Financial Transformation
As Chief Transformation Officer with a background in digital banking and payments, he is focused on technology-driven change within the financial services industry.
Corporate Strategy & M&A
He led the strategy and M&A agenda for Santander UK, executing several major acquisitions and divestitures, showcasing his expertise in corporate development.
Global Payments
He recently served as the CFO for PagoNxt, Santander's global payments leader, indicating a strong focus on the evolution of digital payment systems.

Media Appearances

Joaquín has no verified media appearances

Work History

10-2025
Chief Strategy & Transformation Officer at Alter Domus
9-2025
Profesor Colaborador Business Analysis & Valuation at CUNEF Universidad
10-2022 - 1-2025
Board Member at Superdigital
7-2022 - 2-2025
Board Member at Getnet Europe
9-2020 - 3-2025
Santander PagoNxt. CFO, Strategy & Corporate Development at Banco Santander

Education

1998 - 1998
Master in Business Administration (MBA). Finance. from INSEAD
1988 - 1993
ICADE (E2) Bachelor’s degree in Business Administration from Universidad Pontificia Comillas

More Information

Social Presence :

Prographics :

Exp : 29 Location : United Kingdom Job Level : Leadership Designation : Chief Strategy & Transformation Officer at Alter Domus
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Insights For Selling To Joaquín

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joaquín is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joaquín

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joaquín move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joaquín take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Joaquín

Personality Compatibility


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