Jodie Grandi

Doer
DISC Type : ds

Product Owner at Mint Velvet

High Wycombe, England, United Kingdom

Overview

Jodie Grandi is a Product Owner at Mint Velvet, specializing in digital optimization and D2C strategy. With a background that includes nearly six years at Huel, she has a proven track record in enhancing customer journeys and maximizing conversions through data-driven insights. She holds certifications in Digital Marketing and SEO Content Writing.

Jodie appears to value balancing productivity with a touch of creativity. She has shared her enjoyment in taking a break from typical problem-solving to engage in more imaginative activities, highlighting the importance of a well-rounded approach to work and life.

During her time at Huel, she managed content and merchandising across 9 different Shopify stores in 12 languages.

Personality Overview

Fast-paced

Strategic Planner

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Optimisation
Her profile highlights extensive experience in leveraging data-driven insights, A/B testing, and user behavior analysis to maximize conversions and enhance the customer journey.
D2C Ecommerce
She has significant experience in the direct-to-consumer space, having led key ecommerce projects at high-growth companies like Huel and now at Mint Velvet.
AI in Retail
Recently attended a brand event at Mint Velvet that included a deep dive into the company's latest AI innovations, indicating a current professional interest in the topic.

Media Appearances

Jodie has no verified media appearances

Work History

8-2025
Product Owner at Mint Velvet
5-2024 - 8-2025
Product Owner at Travelodge Hotels Limited
5-2023 - 5-2024
Ecommerce Manager at Huel
2-2022 - 5-2023
Lead Ecommerce Executive at Huel
3-2020 - 2-2022
Senior Ecommerce Executive at Huel

Education

2017 - 2018
CIM Award in Digital Marketing from Oxford College of Marketing
2016 - 2017
CIM Award in Integrated Communications from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 7 Location : High Wycombe, England, United Kingdom Job Level : N/A Designation : Product Owner at Mint Velvet
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Insights For Selling To Jodie

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jodie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jodie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jodie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jodie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jodie

Personality Compatibility


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