Joe LoCascio

Critic
DISC Type : C

Strategic Account Executive at Embrace

San Francisco Bay Area, United States

Overview

Joe LoCascio is a Strategic Account Executive at Embrace who identifies as an "Observability Nerd. " His career progressed from platform engineering and driving APM adoption at LPL Financial to customer-focused leadership roles at New Relic. He holds an AWS Certified Solutions Architect certification, focusing on connecting user experiences with business outcomes.

Outside of his deep focus on technology, Joe has expressed interests in innovative companies like Tesla and The Walt Disney Company. He is actively engaged with the technical community, often attending events like KubeCon to connect with fellow professionals and discuss observability challenges and solutions.

He proudly calls himself an "Observability Nerd, " showcasing a deep passion for his field that goes beyond a standard professional title.

Personality Overview

Precise

Information Seeker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Mobile & Web Observability
His role at Embrace centers on mobile experiences, and his recent activity highlights the launch of Web Observability, strategic partnerships, and key acquisitions in this space.
OpenTelemetry Standards
He promotes using OpenTelemetry as the common language for connecting frontend user experience data with backend performance, viewing it as fundamental to modern observability.
Customer Adoption
Previously led global customer adoption teams at New Relic, indicating a strong focus on ensuring customers successfully implement and derive value from complex technical solutions.

Media Appearances

Joe has no verified media appearances

Work History

1-2025
Strategic Account Executive at Embrace
8-2022 - 1-2025
Director, Customer Adoption, Global Accounts at New Relic, Inc.
11-2019 - 8-2022
Sr. Manager, Customer Adoption, Global Accounts at New Relic, Inc.
12-2017 - 11-2019
Pre-sales Solution Architect at New Relic, Inc.
1-2010 - 3-2015
Platform Engineer at LPL Financial

Education

1-2006 - 1-2007
Certificate from Coleman University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Strategic Account Executive at Embrace
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Joe

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joe take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joe

Personality Compatibility


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