Joe Pederson

Go-getter
DISC Type : d

Founder & AI Researcher at delta : kitsune

Lawrence, Kansas, United States

Overview

Joe is the Founder and AI Researcher at delta: kitsune, an AI platform focused on privacy and accessibility. With a background in operational excellence and a Six Sigma Black Belt, he has driven major digital transformation and cost-saving initiatives at large enterprises like Resers Fine Foods.

Joes current work is personally motivated by a loved ones struggle with a chronic illness. He is building delta: kitsune to provide AI-powered help for individuals who fall outside mainstream use cases, creating tools that are private, local-first, and user-centered.

Unique fact: Despite not being a traditional coder, he is building his entire AI platform using other AI models as his personal development team.

Personality Overview

Challenger

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI for Healthcare
He is building a specialized health intelligence system to help individuals manage elusive and subjective chronic illnesses.
Privacy-First Technology
His platform is being developed as a "local-first" AI that respects user privacy, a core principle of his work.
Operational Excellence
His career includes multiple roles as a Continuous Improvement Manager, where he achieved millions in cost savings and optimized complex systems.

Media Appearances

Joe has no verified media appearances

Work History

1-2025
Founder & AI Researcher at delta : kitsune
5-2025
Senior Continuous Improvement Manager at Reser's Fine Foods
12-2019 - 5-2025
Continuous Improvement Manager at Reser's Fine Foods
7-2019 - 1-2020
Production Manager at Reser's Fine Foods
8-2017 - 12-2018
I/S Practice Transformation Specialist (Process Improvement) at American Family Insurance

Education

8-2021 - 8-2027
Master of Arts - MA from Washburn University
2002 - 2011
Bachelor's degree from DeVry University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lawrence, Kansas, United States Job Level : Leadership Designation : Founder & AI Researcher at delta : kitsune
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Joe

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • Their decision making speed is somewhere in the middle.
  • Can Joe take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Joe

Personality Compatibility


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