Joel Collins

Wildcard
DISC Type : cis

Chief Legal Officer at Locus Robotics

Boston, Massachusetts, United States

Overview

Joel Collins is the Chief Legal Officer at Locus Robotics, specializing in corporate structure and preparing technology companies for strategic transactions like sales or IPOs. He leverages his JD from Northwestern Pritzker School of Law and MBA from the Kellogg School of Management to navigate complex legal and regulatory environments.

He serves as an advisor for Generus, a company focused on virtual volunteering and community engagement. Additionally, he advises Ursa Health, a data analytics company innovating in the healthcare space, suggesting an interest in leveraging technology for social good and health advancements.

He was instrumental in establishing the legal and business development functions at Quick Base, resulting in a $1B+ sale.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Robots-as-a-Service (RaaS)
Authored a blog post on the unique legal considerations of the RaaS model, demonstrating deep expertise in the flexible and scalable application of robotics in warehouse automation.
Strategic Transactions
Has extensive experience preparing companies for major financial events, leading to a ~$570m sale at Benefitfocus and a $1B+ sale at Quick Base.
Warehouse Automation
As a key executive at Locus Robotics, a leader in warehouse automation, he is deeply involved in the technology and legal frameworks governing this high-growth industry.

Media Appearances

Locus Robotics Appoints New Executives to Support Global Growth, Expanding Global Warehouse Automation Leadership. Featured in PR Newswire

See Now

Work History

7-2023
Chief Legal Officer at Locus Robotics
1-2021 - 10-2023
Advisor at Generus
3-2021 - 7-2023
General Counsel & Chief Legal Officer at Benefitfocus
1-2021 - 1-2022
Advisor at Ursa Health
3-2017 - 12-2020
Chief Legal Officer & SVP Business Development at Quick Base

Education

Juris Doctor from Northwestern University Pritzker School of Law
MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Legal Officer at Locus Robotics
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joel

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joel

Personality Compatibility


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