Joel Johnson

Go-getter
DISC Type : d

Chief Financial Officer at Pine Services Group

Atlanta Metropolitan Area, United States

Overview

Joel Johnson is the Chief Financial Officer at Pine Services Group, bringing over 15 years of experience in scaling finance and operations for high-growth companies. A Certified Public Accountant with an MBA from Bentley University, he is recognized for his analytical and innovative approach to driving financial excellence. People often call him innovative, analytical, and determined.

Based in Atlanta, Joel is a husband and father of three boys. He is a dedicated runner, youth sports coach, and lifelong Buffalo Bills fan. He also enjoys cooking, spending time outdoors with his family, and tending to a vegetable garden.

Unique fact: He has made hundreds of iterations of salsa on his journey to perfect the art.

Personality Overview

Decisive

Self-Confident

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

AI Governance
He co-founded a firm advising on AI governance and has emphasized the importance of responsible AI practices and certifications in previous roles.
Data Security Standards
He has publicly highlighted his former company's achievement of SOC 2 and ISO certifications, underscoring a strong commitment to data protection and privacy.
CFO Collaboration
As a founding member and 2025 Steering Committee member for The F Suite, he is active in a peer community where senior finance leaders share knowledge.

Media Appearances

Joel has no verified media appearances

Work History

9-2025
Chief Financial Officer at Pine Services Group
1-2025
Steering Committee Member 2025 at The F Suite
4-2022
Founding Member at The F Suite
4-2020
Co-Founder at Filaments
1-2024 - 5-2025
EVP, Finance + Compliance at Suzy

Education

2009 - 2010
MBA from Bentley University - McCallum Graduate School of Business
2006 - 2009
B.S. from Bentley University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Financial Officer at Pine Services Group
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Joel

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Joel take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Joel

Personality Compatibility


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