Johana Ardila Medina

Sharpshooter
DISC Type : CD

Senior Business Analyst at Banco de Bogotá

Bogota, D.C., Capital District, Colombia

Overview

Johana Ardila Medina is a Marketing Specialist with extensive experience in creating disruptive B2B and B2C strategies. Educated at Pontificia Universidad Javeriana, people who have worked with her describe her as creative, disciplined, and committed, highlighting her ability to lead projects and generate value.

She is a professional who is passionate about taking on new challenges, continuous learning, and teamwork. Her approach is characterized by proactivity, problem-solving, and a strong sense of responsibility and honesty in all her professional endeavors.

Johana holds a unique certification titled "Del Ser al Hacer" (From Being to Doing), emphasizing personal development alongside professional skills.

Personality Overview

Precise But Practical

Fast But Analytical

ROI Driven

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Strategic Marketing
She is a Specialist in Strategic Marketing and has built her career on creating and implementing disruptive marketing plans to meet business objectives.
Brand Strategy
Her experience involves brand communication, branding, and brand positioning, focusing on building value for stakeholders through targeted marketing plans.
B2B & B2C Engagement
She has a proven track record of creating marketing models and executing campaigns for both B2B and B2C segments to drive retention and attract new customers.

Media Appearances

Johana Ardila Medina - Senior Business Analyst at Banco de Bogotá. Featured in The Org

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Work History

9-2022
Senior Business Analyst at Banco de Bogotá
6-2021 - 9-2022
Analista de Mercadeo - Comunidades II at Colsubsidio
5-2019 - 6-2021
Analista de Activaciones at Colsubsidio
3-2017 - 5-2019
Ejecutiva de cuentas at Sistole en Vivo
8-2015 - 3-2017
Ejecutiva de Cuentas at Mosca Laboratorio

Education

1-2021 - 11-2021
Especialista en Marketing Estratégico from Pontificia Universidad Javeriana
2011 - 2016
Mercadologa from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Senior Business Analyst at Banco de Bogotá
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Insights For Selling To Johana

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Johana

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Johana move?

  • If convinced, they can reach decisions quite fast.
  • Can Johana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Johana

Personality Compatibility


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