Johanna Eriksson Hamrén in

Johanna Eriksson Hamrén

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CEO at CAIA Cosmetics
📍 Sweden

Johanna Eriksson Hamrén is the CEO of CAIA Cosmetics, where she has been instrumental in the companys significant growth and expansion. With a background that includes roles as COO and lecturer at Berghs School of Communication, she combines strategic leadership with a deep understanding of brand development to drive the brands success.

Johanna has a clear passion for the broader retail and fashion landscape, showing interest in major industry players like H&M and NET-A-PORTER. This reflects a dedication to consumer trends and brand dynamics that extends beyond her direct responsibilities in the fast-paced beauty sector, where she has spent much of her career.

Under her leadership, CAIA has successfully expanded from a digital-first brand into physical retail, connecting with customers in new markets.

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Experience
17 Years
Current Role
CEO
Job Level
Leadership
Location
Sweden
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Johanna cares about

Retail Expansion
Is actively leading CAIA Cosmetics' successful transition from a purely e-commerce model to establishing a strong physical retail presence in new international markets.
Brand Strategy
Her career progression from Head of Brand to CEO, combined with her experience lecturing on the topic, highlights her expertise in building impactful brands.
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Career

Work history

4-2023
CEO
CAIA Cosmetics
8-2022 - 5-2023
Acting CEO
CAIA Cosmetics
5-2022 - 8-2022
Chief Operating Officer
CAIA Cosmetics
9-2021 - 4-2022
Head of Brand & Content
CAIA Cosmetics
3-2021 - 9-2021
Deputy CEO
Estelle & Thild
In the press

Media appearances

CAIA Cosmetics’ CEO on the expansion to first-ever physical space. Featured in Scandinavian MIND
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Caia Cosmetics planerar inför att nå miljarden - Market. Featured in Market
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Education
2008 - 2009
Högskoleexamen
Berghs School of Communication
2007 - 2008
Education details unavailable
Stockholm University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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