Frida Westerlund in

Frida Westerlund

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Head of Campaigns at CAIA Cosmetics
📍 Stockholm, Stockholm County, Sweden

Frida Westerlund is the Head of Campaigns at CAIA Cosmetics, with a strong background in marketing project management and product development from previous roles. Educated at Stockholm University, colleagues often describe her as driven, professional, loyal, and solution-oriented, with a knack for leading complex projects.

Frida is consistently recognized for her positive attitude, energy, and for being a fantastic colleague who fosters a great team environment. Those who have worked with her highlight her supportive nature and her "very contagious laugh," underscoring her approachable and engaging personality.

In a previous role, she was honored as "Ambassador of the Year" for her impressive professionalism and unwavering drive.

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Experience
11 Years
Current Role
Head of Campaigns
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Frida shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Frida cares about

Beauty Marketing Campaigns
As Head of Campaigns for a major cosmetics brand, she is responsible for leading the company's creative campaign and marketing initiatives.
Project Management
Her career includes roles as Project and Production Manager, where she was praised for skillfully handling complex productions and driving results.
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Career

Work history

11-2025
Head of Campaigns
CAIA Cosmetics
8-2022 - 11-2025
Marketing Project Manager
CAIA Cosmetics
9-2020 - 8-2022
Product Developer
CAIA Cosmetics
4-2019 - 7-2020
Säljande Projektledare
Digaloo AB
4-2018 - 3-2019
Project- and Production Manager
Glitter International AB
In the press

Media appearances

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Education
2014 - 2017
Kandidatexamen företagsekonomi
Stockholm University
2020 - 2020
Digital Marketing
IHM Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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