Johannes Schwarz in

Johannes Schwarz

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Regionaler Verkaufsdirektor Handel at Paulaner Brauerei Gruppe GmbH & Co. KGaA
📍 Fürstenfeldbruck, Bavaria, Germany

Johannes is a seasoned sales leader in the beverage industry, recently appointed as Regional Sales Director for Retail at the Paulaner Brewery Group. He spent over 11 years at Pernod Ricard, progressing to Team Lead for Off-Trade Sales in Southern Germany, following an earlier role at Red Bull.

His professional passion revolves around three core elements: brands, people, and enjoyment. This philosophy seems to guide his approach to work, blending product excellence with strong team relationships and a positive consumer experience, which he demonstrated through creative in-store campaigns for brands like Lillet.

After more than a decade focused on spirits, he recently made a significant career shift, summarizing it as: "Adieu Aperitif – Servus Bier! "

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Experience
13 Years
Current Role
Regionaler Verkaufsdirektor Handel
Location
Fürstenfeldbruck, Bavaria, Germany
Personality Overview

How Johannes shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Johannes cares about

Retail Brand Activation
He showcases examples of his team's work transforming the retail landscape with romantic and thematic in-store displays for brands like Lillet Rosé.
Sales Leadership
Progressed from Field Manager to Regional Director and actively shares hiring posts, indicating a focus on building and leading strong sales teams in the beverage sector.
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Career

Work history

9-2025
Regionaler Verkaufsdirektor Handel
Paulaner Brauerei Gruppe GmbH & Co. KGaA
7-2018 - 9-2025
Teamlead Sales Off Trade South / Verkaufsleiter Handel Süddeutschland
Pernod Ricard
7-2014 - 6-2018
Gebietsverkaufsleiter
Pernod Ricard
4-2012 - 6-2014
Field Sales Manager
Red Bull
In the press

Media appearances

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Education

Johannes has no verified education history

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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