Johannes Schwarz

Doer
DISC Type : sd

Regionaler Verkaufsdirektor Handel at Paulaner Brauerei Gruppe GmbH & Co. KGaA

Fürstenfeldbruck, Bavaria, Germany

Overview

Johannes is a seasoned sales leader in the beverage industry, recently appointed as Regional Sales Director for Retail at the Paulaner Brewery Group. He spent over 11 years at Pernod Ricard, progressing to Team Lead for Off-Trade Sales in Southern Germany, following an earlier role at Red Bull.

His professional passion revolves around three core elements: brands, people, and enjoyment. This philosophy seems to guide his approach to work, blending product excellence with strong team relationships and a positive consumer experience, which he demonstrated through creative in-store campaigns for brands like Lillet.

After more than a decade focused on spirits, he recently made a significant career shift, summarizing it as: "Adieu Aperitif – Servus Bier! "

Personality Overview

Strategic Planner

Risk-Accepting

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Retail Brand Activation
He showcases examples of his team's work transforming the retail landscape with romantic and thematic in-store displays for brands like Lillet Rosé.
Sales Leadership
Progressed from Field Manager to Regional Director and actively shares hiring posts, indicating a focus on building and leading strong sales teams in the beverage sector.
Beverage Industry
His career spans energy drinks (Red Bull), spirits (Pernod Ricard), and now beer (Paulaner), showing a deep and long-term commitment to the industry.

Media Appearances

Johannes has no verified media appearances

Work History

9-2025
Regionaler Verkaufsdirektor Handel at Paulaner Brauerei Gruppe GmbH & Co. KGaA
7-2018 - 9-2025
Teamlead Sales Off Trade South / Verkaufsleiter Handel Süddeutschland at Pernod Ricard
7-2014 - 6-2018
Gebietsverkaufsleiter at Pernod Ricard
4-2012 - 6-2014
Field Sales Manager at Red Bull

Education

Johannes has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fürstenfeldbruck, Bavaria, Germany Job Level : N/A Designation : Regionaler Verkaufsdirektor Handel at Paulaner Brauerei Gruppe GmbH & Co. KGaA
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Insights For Selling To Johannes

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johannes is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Johannes

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Johannes move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Johannes take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Johannes

Personality Compatibility


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