John Alexander Rowley in

John Alexander Rowley

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Head of Digital Merchandising (Customer Experience & Commercial Optimisation) at Greene King
📍 Nottingham, England, United Kingdom

John is a Digital and Ecommerce Leader with over 20 years of experience, holding roles at major companies like Greene King and Ferrero. He specializes in scaling direct-to-consumer businesses, driving commercial growth with accountability for over £500m, and holds a BSc in Computer Science with Marketing & Business.

Outside of his professional life, John is passionate about applying data and technology to personal goals. He uses wearable tech to monitor his health and has successfully applied digital optimisation principles from his career to achieve significant personal milestones, such as fitness and weight loss.

He successfully applied his professional data and tech optimisation skills to his personal life, resulting in losing four stone since May 2025.

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Experience
6 Years
Current Role
Head of Digital Merchandising (Customer Experience & Commercial Optimisation)
Job Level
Mid-senior
Location
Nottingham, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics John cares about

DTC Growth
He has a proven track record of scaling Direct-to-Consumer (DTC) eCommerce channels from loss to profitability, growing one to £150M over ten years.
Digital Customer Experience
He recently attended a Customer Experience conference and focuses on creating seamless customer journeys that incorporate loyalty, rewards, and simple ordering.
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Career

Work history

5-2023
Head of Digital Merchandising (Customer Experience & Commercial Optimisation)
Greene King
Ferrero
8 yrs 9 mos
6-2012 - 9-2014
Global Digital Strategy Manager
Romax Technology
11-2011 - 6-2012
Digital Marketing Lead
EvoEnergy
8-2009 - 7-2010
Ecommerce Marketing Executive
Thermo Fisher Scientific
In the press

Media appearances

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Education
5-2025 - 7-2026
Level 7 Award in Strategic Management and Leadership Practice
Chartered Management Institute
5-2025 - 7-2026
Level 7 Senior Leader Apprenticeship
Imperial Business School
2007 - 2011
BSc(Honours)
Nottingham Trent University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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