John Alexander Rowley in

John Alexander Rowley

Doer · DISC type sd
Head of Digital Merchandising (Customer Experience & Commercial Optimisation) at Greene King
📍 Nottingham, England, United Kingdom

John is a Digital and Ecommerce Leader with over 20 years of experience, holding roles at major companies like Greene King and Ferrero. He specializes in scaling direct-to-consumer businesses, driving commercial growth with accountability for over £500m, and holds a BSc in Computer Science with Marketing & Business.

Outside of his professional life, John is passionate about applying data and technology to personal goals. He uses wearable tech to monitor his health and has successfully applied digital optimisation principles from his career to achieve significant personal milestones, such as fitness and weight loss.

He successfully applied his professional data and tech optimisation skills to his personal life, resulting in losing four stone since May 2025.

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Experience
6 Years
Current Role
Head of Digital Merchandising (Customer Experience & Commercial Optimisation)
Job Level
Mid-senior
Location
Nottingham, England, United Kingdom
Personality Overview

How John shows up

Strategic Planner
Fast-paced
Results Focused

They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics John cares about

DTC Growth
He has a proven track record of scaling Direct-to-Consumer (DTC) eCommerce channels from loss to profitability, growing one to £150M over ten years.
Digital Customer Experience
He recently attended a Customer Experience conference and focuses on creating seamless customer journeys that incorporate loyalty, rewards, and simple ordering.
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Career

Work history

5-2023
Head of Digital Merchandising (Customer Experience & Commercial Optimisation)
Greene King
Ferrero
8 yrs 9 mos
6-2012 - 9-2014
Global Digital Strategy Manager
Romax Technology
11-2011 - 6-2012
Digital Marketing Lead
EvoEnergy
8-2009 - 7-2010
Ecommerce Marketing Executive
Thermo Fisher Scientific
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
5-2025 - 7-2026
Level 7 Award in Strategic Management and Leadership Practice
Chartered Management Institute
5-2025 - 7-2026
Level 7 Senior Leader Apprenticeship
Imperial Business School
2007 - 2011
BSc(Honours)
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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