John Bracey

Go-getter
DISC Type : d

Chief Data and Performance Officer at MERGE

Atlanta, Georgia, United States

Overview

John Bracey is the Chief Data and Performance Officer at MERGE, specializing in data science, AI, and performance marketing to drive measurable outcomes for brands. A graduate of the University of Georgia and Georgia State University, he is described by colleagues as confident, capable, and visionary.

He is passionate about advancing education in his field, serving as a board member for the University of Georgias Masters of Science in Business Analytics program. In this role, he provides industry expertise to enhance and shape the curriculum for students.

Unique fact: John is a recipient of the "Luckie Shamrock Award of Excellence, " a distinction awarded based on votes from his peers.

Personality Overview

Self-Confident

Vision Oriented

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

AI in Healthcare
He is a featured speaker at medical marketing events, discussing the unique challenges and opportunities for applying AI in the highly regulated healthcare and pharmaceutical industries.
Bridging Insight & Action
He frequently highlights the gap between generating data insights and implementing them effectively, particularly within pharmaceutical organizations, as a key area of focus.
Data-driven Marketing
His entire career is centered on helping brands unlock the value of their data and media investments to engineer insights and drive performance.

Media Appearances

MERGE Appoints Heidi West As Chief Revenue Officer, And John Bracey As Chief Data and Performance Officer. Featured in CityBiz

See Now

Work History

6-2025
Chief Data and Performance Officer at MERGE
1-2020 - 6-2025
Executive Vice President, Marketing and Data Sciences at Publicis Media
9-2019 - 1-2020
SVP, Advanced Analytics at Moxie
5-2019 - 6-2025
Board Member | Masters of Science in Business Analytics Program (MsBA) at University of Georgia - Terry College of Business
9-2018 - 9-2019
VP, Advanced Analytics at Moxie

Education

2009 - 2011
MBA from Georgia State University - J. Mack Robinson College of Business
2000 - 2004
BBA from University of Georgia - Terry College of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Data and Performance Officer at MERGE
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from John

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are neither the fastest decision makers nor the slowest.
  • Can John take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And John

Personality Compatibility


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