John Bracey in

John Bracey

Go-getter · DISC type d
Chief Data and Performance Officer at MERGE
📍 Atlanta, Georgia, United States

John Bracey is the Chief Data and Performance Officer at MERGE, specializing in data science, AI, and performance marketing to drive measurable outcomes for brands. A graduate of the University of Georgia and Georgia State University, he is described by colleagues as confident, capable, and visionary.

He is passionate about advancing education in his field, serving as a board member for the University of Georgias Masters of Science in Business Analytics program. In this role, he provides industry expertise to enhance and shape the curriculum for students.

Unique fact: John is a recipient of the "Luckie Shamrock Award of Excellence, " a distinction awarded based on votes from his peers.

Read the full overview →
Experience
20 Years
Current Role
Chief Data and Performance Officer
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

How John shows up

Self-Confident
Vision Oriented
Challenger

They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Priorities

Topics John cares about

AI in Healthcare
He is a featured speaker at medical marketing events, discussing the unique challenges and opportunities for applying AI in the highly regulated healthcare and pharmaceutical industries.
Bridging Insight & Action
He frequently highlights the gap between generating data insights and implementing them effectively, particularly within pharmaceutical organizations, as a key area of focus.
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Career

Work history

6-2025
Chief Data and Performance Officer
MERGE
1-2020 - 6-2025
Executive Vice President, Marketing and Data Sciences
Publicis Media
9-2019 - 1-2020
SVP, Advanced Analytics
Moxie
5-2019 - 6-2025
Board Member | Masters of Science in Business Analytics Program (MsBA)
University of Georgia - Terry College of Business
9-2018 - 9-2019
VP, Advanced Analytics
Moxie
In the press

Media appearances

MERGE Appoints Heidi West As Chief Revenue Officer, And John Bracey As Chief Data and Performance Officer. Featured in CityBiz
See now
Education
2009 - 2011
MBA
Georgia State University - J. Mack Robinson College of Business
2000 - 2004
BBA
University of Georgia - Terry College of Business
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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