John Cantarella

Inspirer
DISC Type : id

Vice President, Community & Scaled Creator Partnerships at Meta

New York, New York, United States

Overview

John Cantarella is the VP of Community & Scaled Creator Partnerships at Meta, specializing in scaling digital businesses and building world-class teams. He previously led major digital properties like TIME. com and CNNMoney. com at Time Inc. People who have worked with him describe him as an exceptional manager who communicates his vision clearly.

Outside of his executive roles, John is committed to civic engagement, serving as a Board Member for The New York Landmarks Conservancy, reflecting a passion for preserving architectural history. Previously, he worked in film production in New York City and now lives in Brooklyn with his wife and son.

Before his extensive career in digital media, he worked in film production in New York City.

Personality Overview

Decisive

Confident & Optimistic

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Creator Economy
His current role at Meta is dedicated to building and scaling partnerships with creators, which is central to the modern digital and community-focused economy.
Community Building
He is a frequent speaker on the value of community for businesses and brands and actively promotes initiatives like the Facebook Communities Summit and various user groups.
Digital Media
He has a proven history of leading the digital transformation for major media companies like Time Inc. and The New York Times Company.

Media Appearances

John has no verified media appearances

Work History

7-2022
Vice President, Community & Scaled Creator Partnerships at Meta
3-2020
Board Member at The New York Landmarks Conservancy
8-2014 - 8-2022
VP, Social Good & Community Partnerships at Facebook
2010 - 4-2014
President, Digital, News & Sports Group at Time Inc.
2006 - 2009
General Manager at Time.com

Education

High School Diploma from American Overseas School of Rome
Elementary/High School from American School in London
MBA from NYU Stern School of Business
Bachelor of Arts (B.A.) from New York University

More Information

Social Presence :

Prographics :

Exp : 32 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Community & Scaled Creator Partnerships at Meta
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from John

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can John take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And John

Personality Compatibility


Other Meta Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.