John Diana in

John Diana

Initiator · DISC type Di
Production Leader - Direct and Digital Lending at SoFi
📍 Greater Philadelphia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Production Leader - Direct and Digital Lending
Job Level
Senior
Location
Greater Philadelphia, United States
Personality Overview

How John shows up

Conviction Driven
Confident
Friendly Challenger

They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics John cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Production Leader - Direct and Digital Lending
SoFi
11-2020 - 1-2025
Vice President, Business Development/Purchase Channel
Freedom Mortgage
2022 - 2023
Vice President of Sales, Digital and Direct Lending
Weichert Financial Services
12-2019 - 11-2020
VP Sales, Direct Lending
Flagstar Bank
4-2018 - 12-2019
Vice President, Consumer Direct Home Loans
Citizens Bank
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BS
Penn State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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