John Geraci

Initiator
DISC Type : Di

Co-Founder at Building a Venture Studio

Brooklyn, New York, United States

Overview

John is a seasoned venture builder and founder, specializing in launching and scaling new businesses. With an MPS from New York University, he has driven innovation at firms like Accenture and The New York Times. Colleagues describe him as inventive, insightful, and an excellent communicator, known for his creative thinking.

John is passionate about environmental causes, serving as a Board Member for the California Institute for Biodiversity, where he contributes expertise in innovation and sustainability. He frequently explores what makes ventures succeed, with a focus on teams, culture, and processes. He is an angel investor in his spare time.

Unique fact: While at The New York Times, he received the prestigious Publishers Award for his initiative and innovation.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Venture Building
His career is dedicated to building ventures, from co-founding startups like Outside. in (acquired by AOL) to his current role building a new venture studio.
Corporate Innovation
He led teams at Bionic and Accenture that helped Fortune 500 clients launch new ventures and has published articles on how enterprises can innovate like startups.
News & Media Tech
He co-founded a hyperlocal news startup early in his career and has recently announced that his new venture studio is focusing on the news and media tech vertical.

Media Appearances

John has no verified media appearances

Work History

1-2025
Co-Founder at Building a Venture Studio
6-2020
Board Member at California Institute for Biodiversity
6-2021 - 1-2025
Senior Venture Builder at Accenture Song
2-2020 - 8-2021
CEO at Upward
2-2018 - 2-2020
Head of Entrepreneurs Team at Bionic

Education

MPS from New York University
Education details unavailable from University of California, Santa Cruz

More Information

Social Presence :

Prographics :

Exp : 9 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Co-Founder at Building a Venture Studio
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from John

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can John take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And John

Personality Compatibility


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