John Gerber

Questioner
DISC Type : c

Vice President at Bradford Construction

San Francisco, California, United States

Overview

John has no verified overview

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

9-2023
Vice President at Bradford Construction
7-2018
Chief Revenue Officer at Homesmiles
1-2017
Vice President of Sales at Homesmiles
7-2014 - 1-2016
Technical Advisor at Stanford University
11-2012 - 6-2014
Project Manager at ACCO Engineered Systems

Education

1989 - 1991
Education details unavailable from Azusa Pacific University
1995 - 2001
Journeyman HVAC Technician from Foothill College

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President at Bradford Construction
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can John take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And John

Personality Compatibility


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