John Howard

Questioner
DISC Type : c

Head of Business Development at VivaCity

London Area, United Kingdom

Overview

John has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

7-2025
Head of Business Development at VivaCity
4-2025 - 7-2025
Business Development Team Lead at VivaCity
2-2025
Member at Pavilion
1-2024 - 4-2025
Business Development Manager at VivaCity
4-2023 - 1-2024
Head of Growth at Commonplace

Education

2006 - 2009
International Relations from University of Birmingham
1999 - 2006
Education details unavailable from Seven Kings High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Business Development at VivaCity
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can John take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And John

Personality Compatibility


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