John Lerch

Energizer
DISC Type : I

Chief Operating Officer at Carrafiello & Diehl Advertising

Westport, Connecticut, United States

Overview

John has no verified overview

Personality Overview

Imaginative

Enthusiastic

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

2004 - 2007
Chief Operating Officer at Carrafiello & Diehl Advertising
1991 - 1993
Vice Chairman - Chief Creative Officer at Rotando Lerch & Iafeliece Advertising
1980 - 1991
Executive Vice President - Creative Director at Lintas
Chief Advertising Officer Worldwide at Combe Incorporated

Education

1968 - 1972
B.S./B.A. from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Westport, Connecticut, United States Job Level : Leadership Designation : Chief Operating Officer at Carrafiello & Diehl Advertising
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from John

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can John take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And John

Personality Compatibility


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