John Mason in

John Mason

cio at Best Buy
📍 Homosassa, Florida, United States

Brian Tilzer is the former Chief Digital, Analytics, and Technology Officer for Best Buy, with deep expertise in digital transformation across major retailers like CVS Health and Staples. He holds a bachelors degree from Tufts University and an MBA from The Wharton School at the University of Pennsylvania.

He is passionate about building diverse and inclusive teams that reflect the communities they serve. At Best Buy, he championed the idea that more diverse teams are more effective, productive, and happier, and he prioritized creating opportunities for employees to learn about race inequities.

Unique Fact: He led a mission at Best Buy to hire 1,000 new technology employees, with a commitment that 30% of them would be women and people of color.

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Current Role
cio
Job Level
Leadership
Location
Homosassa, Florida, United States
Personality Overview
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Priorities

Topics John cares about

AI in Retail
He describes AI as retail's "third major technology wave," emphasizing its use to create more human and personalized customer experiences rather than just driving efficiency.
Multichannel Experience
Throughout his career at Best Buy, CVS Health, and Staples, he has focused on creating seamless and superior customer experiences across digital and physical channels.
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Career

Work history

cio
Best Buy
In the press

Media appearances

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Education

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Social presence
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