John McKinney

Enthusiast
DISC Type : i

Head of Digital & Customer at Debenhams Group

Greater Cheshire West and Chester Area, United Kingdom

Overview

John McKinney is a results-driven digital and marketing leader with over 11 years of strategic experience at major brands like Debenhams Group, Boohoo Group, and THG. He holds a Bachelor of Science from Johnson & Wales University and focuses on driving growth through innovative advertising and customer solutions. Colleagues describe him as conscientious, a critical thinker, and possessing executive qualities.

His professional focus includes creating unique and disruptive marketing campaigns. While at boohooMAN, he was involved in launching creative brand experiences and forming strategic partnerships to scale digital PR activity and continue disrupting the menswear fashion industry.

Personality Overview

Story Driven

Consensus Focused

Optimistic

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Disruptive Marketing
He has a background in disrupting the menswear fashion industry with creative campaigns and partnerships to drive brand growth for companies like boohooMAN.
Digital Advertising
With over a decade of experience, he has a proven record of designing and executing digital advertising campaigns for major national brands.
Team Leadership
He actively recruits for senior roles and publicly praises his marketing teams, showing a commitment to building and leading strong collaborative groups.

Media Appearances

John has no verified media appearances

Work History

3-2025
Head of Digital & Customer at Debenhams Group
4-2024 - 3-2025
Head of Digital & Customer at Boohoo Group PLC
11-2020 - 3-2024
Head Of Digital at Boohoo Group PLC
2-2020 - 11-2020
Head of Marketing - Nutrition Division at THG
12-2018 - 2-2020
Head of Performance - Myprotein at THG

Education

2008 - 2010
Bachelor of Science (BSc) from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Mid-senior Designation : Head of Digital & Customer at Debenhams Group
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can John take some risk or not?

  • They can take some low-probability risks if needed.

You And John

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.