John Pitman - Co-Founder, Krunchbox

Enthusiast
DISC Type : i

Co-Founder and Product Evangelist at Krunchbox

Greater Sydney Area, Australia

Overview

John Pitman is the Co-founder and Product Evangelist for Krunchbox, a leader in retail sales data analytics. An alumnus of the University of Cambridge with an MBA from IMD, his extensive corporate background includes roles at Dow Chemical, Coca-Cola Amatil, and in venture capital, focusing on optimizing retail supply chains through data.

Beyond his corporate career, John is deeply involved in the arts, serving on the Board of Directors for the internationally acclaimed Pinchgut Opera, which specializes in baroque and early classical productions. He is also the Chapter Chair for the YPO Gold Greater Sydney Chapter, a global leadership community of chief executives.

In addition to his business and arts commitments, John has an alter ego as a professional musician.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retail Data Analytics
He co-founded Krunchbox to solve retail data challenges and believes Point of Sale analytics can improve sales performance by over 20%.
Inventory Optimization
His company provides sophisticated inventory optimization for suppliers, a central theme in his professional focus and a key feature of his product.
Supplier-Retailer Collaboration
He advocates for a "win-win-win" approach where suppliers and retailers use shared data insights to drive mutual growth and enhance consumer experience.

Media Appearances

John Pitman, CEO of Krunchbox: A relentless leader passionate .... Featured in The Silicon Review

See Now

Work History

5-2025
Co-Founder and Product Evangelist at Krunchbox
7-2019 - 6-2020
Chapter Chair at YPO Gold Greater Sydney Chapter
1-2011 - 5-2025
Co-Founder and CEO at Krunchbox
6-2008 - 1-2025
Board Of Directors at Pinchgut Opera
7-2001 - 6-2013
Managing Director at A.Royale & Co. Pty Ltd

Education

1995 - 1996
MBA from IMD
1985 - 1988
BA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Co-Founder and Product Evangelist at Krunchbox
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Insights For Selling To John Pitman -

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John Pitman - is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John Pitman -

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will John Pitman - move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can John Pitman - take some risk or not?

  • They can take some low-probability risks if needed.

You And John Pitman -

Personality Compatibility


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