John Ser in

John Ser

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Senior Director of North America Sales and Aftersales Training at VinFast US
📍 Los Angeles Metropolitan Area, United States

John Ser is a senior director managing North Americas sales and aftersales training for VinFast US. With extensive experience at Lucid Motors and Honda, he is an expert in automotive training. Colleagues describe him as communicative, collaborative, and engaging. He holds certifications in Everything DiSC and Project Management from UCLA.

He was recognized as a "Top Young Trainer" by Training Magazine.

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Experience
28 Years
Current Role
Senior Director of North America Sales and Aftersales Training
Job Level
Senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How John shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics John cares about

Automotive Training
His entire career has been dedicated to leading sales and aftersales training programs for major automotive brands like VinFast, Lucid Motors, and Honda.
Electric Vehicles
His most recent senior leadership roles at both VinFast and Lucid Motors indicate a strong focus on the emerging electric vehicle market.
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Career

Work history

6-2024
Senior Director of North America Sales and Aftersales Training
VinFast US
9-2023 - 8-2024
Director of North America Sales Training
Lucid Motors
10-2022
Director National Sales Training
VinFast US
1-2013 - 10-2022
National Sales and Service Training
American Honda Motor Company, Inc.
1-2013 - 10-2022
National Sales and Service Training
Acura Automotive Div, American Honda Motor Co Inc
In the press

Media appearances

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Education
Marketing & Advertising
UCLA
2010 - 2012
Project Management
UCLA
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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