John Sutherland

Observer
DISC Type : ci

Senior Marketing: Brand, Creative and Production at Daisy Communications

London, England, United Kingdom

Overview

John Sutherland is a commercially focused creative professional with over twenty years of experience in design and strategic marketing. As the leader for brand, creative, and production at Daisy Communications, he has a strong track record of delivering impactful design that drives business results across various sectors. He holds a Mini MBA.

His dual expertise in high-level design and strategic marketing, cultivated over two decades, allows him to bridge creative vision with commercial objectives effectively.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Results-Driven Design
His profile emphasizes delivering impactful creative work that produces noticeable business results in commercial, public, and charity sectors.
Brand & Creative Strategy
He leads brand, creative, and production, combining his extensive design background with high-level strategic marketing expertise.
Marketing Leadership
Described as a confident leader with strong interpersonal skills, he is focused on inspiring and motivating creative and marketing teams.

Media Appearances

John has no verified media appearances

Work History

10-2017
Senior Marketing: Brand, Creative and Production at Daisy Communications
9-2006 - 12-2021
Design Director at BPDS London
4-2003 - 6-2006
Senior Art Director at CPW
10-2002 - 4-2003
Senior Designer at Collective
4-2000 - 10-2002
Designer at fuse8

Education

9-2022 - 12-2022
Mini MBA from MiniMBA
1995 - 1997
Education details unavailable from The University of Salford

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Marketing: Brand, Creative and Production at Daisy Communications
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from John

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to perform full analysis and can take time to make any decision.
  • Can John take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And John

Personality Compatibility


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