John Zarian

Supporter
DISC Type : s

General Counsel / Senior Director at CCO Certification

Eagle, Idaho, United States

Overview

John Zarian is the General Counsel and Senior Director for CCO Certification, where he provides legal and strategic support. His background is in intellectual property and commercial litigation, and he co-founded his own successful IP law firm. He holds a J. D. from the USC Gould School of Law and a Certificate in Dispute Resolution.

Beyond his corporate role, John is dedicated to legal education. He serves as an Adjunct Professor of Law at both Concordia University School of Law and the University of Idaho College of Law, where he has taught subjects including intellectual property. People who have worked with him describe him as organized and adept at making complex legal concepts accessible.

He co-founded an IP law firm and grew it from 4 to 29 employees.

Personality Overview

Calm

Social Proof Driven

Slow To Decisions

They are unlikely to become strong champions as they don't prefer pushing other people.  They are good and approachable with everyone, internally and externally. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Personnel Certification
As Senior Director at CCO Certification, he develops and manages personnel certification programs to improve safety in the load handling industry.
Intellectual Property Law
His legal career was focused on IP litigation, and he co-founded a successful intellectual property law firm in Boise.
Dispute Resolution
He recently completed a Certificate in Dispute Resolution from Pepperdine's Straus Institute, indicating a strong current interest in mediation and arbitration.

Media Appearances

John has no verified media appearances

Work History

1-2020
General Counsel / Senior Director at CCO Certification
4-2016 - 12-2019
General Counsel / Director of Administration at CCO Certification
11-2011 - 4-2016
Founding Managing Shareholder, Boise Office at Parsons Behle & Latimer
10-2007 - 11-2011
Co-Founder and Managing Member at Zarian Midgley & Johnson PLLC
12-2005 - 10-2007
Of Counsel at Stoel Rives LLP

Education

2016 - 2025
Certificate in Dispute Resolution from Pepperdine Caruso Law
1986 - 1989
J.D. from USC Gould School of Law

More Information

Social Presence :

Prographics :

Exp : 26 Location : Eagle, Idaho, United States Job Level : Leadership Designation : General Counsel / Senior Director at CCO Certification
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from John

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can John take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And John

Personality Compatibility


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