John Zoida

Energizer
DISC Type : I

Energy Deal Structuring, Sr. Advisor at Southern California Edison (SCE)

Ventura, California, United States

Overview

John Zoida is a Senior Advisor in Energy Deal Structuring at Southern California Edison, with over two decades of experience. He specializes in negotiating clean energy Power Purchase Agreements and leading complex solicitations for solar and storage projects. He holds a Masters from UC Santa Barbara and a Bachelors from Arizona State University.

Outside of his energy career, John took a five-year hiatus to co-own and direct his familys 40-year-old wholesale bakery. He managed all aspects of the business, including operations, procurement, and a 23-person staff, demonstrating significant entrepreneurial and operational leadership.

He successfully grew the family bakery by personally acquiring new clients that generated an additional $500, 000 in annual sales before its planned sale.

Personality Overview

Full Of Energy

Informal

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Clean Energy Procurement
Has over 20 years of experience leading solicitations and negotiating PPAs to procure clean energy products like solar and storage for Southern California Edison.
Energy Contract Negotiation
Specializes in structuring and closing complex contracts for energy resources. He is also heavily involved in drafting and improving pro forma Power Purchase Agreements.
Family Business Management
Took a 5-year break from his corporate career to manage his family's wholesale bakery, overseeing all operations, procurement, fulfillment, and a staff of 23 employees.

Media Appearances

John has no verified media appearances

Work History

11-2023
Energy Deal Structuring, Sr. Advisor at Southern California Edison (SCE)
4-2019 - 10-2023
Co-Owner/Company Director at Agostino’s Bakery, Inc.
6-2014 - 3-2019
Senior Originator at Southern California Edison (SCE)
2-2010 - 6-2014
Manager, Renewable Resource Integration at Southern California Edison (SCE)
2-2010
Power Originator at Southern California Edison (SCE)

Education

1994 - 1995
Masters from UC Santa Barbara
1989 - 1994
Bachelor of Science (B.S.) from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ventura, California, United States Job Level : N/A Designation : Energy Deal Structuring, Sr. Advisor at Southern California Edison (SCE)
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can John take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And John

Personality Compatibility


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