John Zoida is a Senior Advisor in Energy Deal Structuring at Southern California Edison, with over two decades of experience. He specializes in negotiating clean energy Power Purchase Agreements and leading complex solicitations for solar and storage projects. He holds a Masters from UC Santa Barbara and a Bachelors from Arizona State University.
Outside of his energy career, John took a five-year hiatus to co-own and direct his familys 40-year-old wholesale bakery. He managed all aspects of the business, including operations, procurement, and a 23-person staff, demonstrating significant entrepreneurial and operational leadership.
He successfully grew the family bakery by personally acquiring new clients that generated an additional $500, 000 in annual sales before its planned sale.
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