John Zoida in

John Zoida

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Energy Deal Structuring, Sr. Advisor at Southern California Edison (SCE)
📍 Ventura, California, United States

John Zoida is a Senior Advisor in Energy Deal Structuring at Southern California Edison, with over two decades of experience. He specializes in negotiating clean energy Power Purchase Agreements and leading complex solicitations for solar and storage projects. He holds a Masters from UC Santa Barbara and a Bachelors from Arizona State University.

Outside of his energy career, John took a five-year hiatus to co-own and direct his familys 40-year-old wholesale bakery. He managed all aspects of the business, including operations, procurement, and a 23-person staff, demonstrating significant entrepreneurial and operational leadership.

He successfully grew the family bakery by personally acquiring new clients that generated an additional $500, 000 in annual sales before its planned sale.

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Experience
15 Years
Current Role
Energy Deal Structuring, Sr. Advisor
Location
Ventura, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics John cares about

Clean Energy Procurement
Has over 20 years of experience leading solicitations and negotiating PPAs to procure clean energy products like solar and storage for Southern California Edison.
Energy Contract Negotiation
Specializes in structuring and closing complex contracts for energy resources. He is also heavily involved in drafting and improving pro forma Power Purchase Agreements.
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Career

Work history

11-2023
Energy Deal Structuring, Sr. Advisor
Southern California Edison (SCE)
4-2019 - 10-2023
Co-Owner/Company Director
Agostino’s Bakery, Inc.
6-2014 - 3-2019
Senior Originator
Southern California Edison (SCE)
2-2010 - 6-2014
Manager, Renewable Resource Integration
Southern California Edison (SCE)
2-2010
Power Originator
Southern California Edison (SCE)
In the press

Media appearances

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Education
1994 - 1995
Masters
UC Santa Barbara
1989 - 1994
Bachelor of Science (B.S.)
Arizona State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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