Jolene Johnson is the CEO and President of Wabanaki Maple, a 100% Indigenous female-owned business in New Brunswick. Leveraging over 18 years of culinary and agricultural experience, she founded the company in 2018 to share Indigenous culture through premium, value-added maple syrup products, gaining national recognition.
Jolene is a passionate entrepreneur who describes herself as a nature lover and outdoor enthusiast. A mother of three and grandmother of four, her work is deeply connected to her personal journey of reconnecting with her Indigenous roots and sharing that heritage with the community through her products.
Her company is known for its unique process of aging maple syrup in bourbon, whiskey, and toasted oak barrels.
Jolene Johnson
President & CEO at Wabanaki Maple
Tobique First Nation, New Brunswick, Canada
Overview
Topics They Care About
Indigenous Entrepreneurship
As the founder of an award-winning Indigenous business, she actively discusses the unique challenges, including financing, and advocates for greater support for Indigenous entrepreneurs.
Cultural Reconnection
Her business was founded as a way to combine her professional experience with her personal journey of reconnecting with her Wolastoqiyik heritage and culture.
Artisanal Food
Her company focuses on creating unique, premium maple syrup products by aging them in spirit barrels, showcasing an interest in innovative and high-quality food production.
Media Appearances
Wabanaki Maple founder Jolene Johnson – Returned to her roots. Featured in Elle Gourmet
From sap to success: How Wabanaki Maple is reclaiming maple syrup in …. Featured in The Globe and Mail
Wabanaki Maple – Impact Story. Featured in Government of Canada (Atlantic Canada Opportunities Agency)
Work History
1-2018
President & CEO at Wabanaki Maple
Education
Jolene has no verified education history
More Information
Social Presence :
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Exp : 8
Location : Tobique First Nation, New Brunswick, Canada
Job Level : Leadership
Designation : President & CEO at Wabanaki Maple
