Jolene Johnson

President & CEO at Wabanaki Maple

📍 Tobique First Nation, New Brunswick, Canada

Jolene Johnson is the CEO and President of Wabanaki Maple, a 100% Indigenous female-owned business in New Brunswick. Leveraging over 18 years of culinary and agricultural experience, she founded the company in 2018 to share Indigenous culture through premium, value-added maple syrup products, gaining national recognition.

Jolene is a passionate entrepreneur who describes herself as a nature lover and outdoor enthusiast. A mother of three and grandmother of four, her work is deeply connected to her personal journey of reconnecting with her Indigenous roots and sharing that heritage with the community through her products.

Her company is known for its unique process of aging maple syrup in bourbon, whiskey, and toasted oak barrels.

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Experience

8 Years

Current Role

President & CEO

Job Level

Leadership

Location

Tobique First Nation, New Brunswick, Canada

Personality Overview

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Priorities

Topics Jolene cares about

Indigenous Entrepreneurship

As the founder of an award-winning Indigenous business, she actively discusses the unique challenges, including financing, and advocates for greater support for Indigenous entrepreneurs.

Cultural Reconnection

Her business was founded as a way to combine her professional experience with her personal journey of reconnecting with her Wolastoqiyik heritage and culture.

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Career

Work history

1-2018

President & CEO

Wabanaki Maple

In the press

Media appearances

Wabanaki Maple founder Jolene Johnson – Returned to her roots. Featured in Elle Gourmet

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From sap to success: How Wabanaki Maple is reclaiming maple syrup in …. Featured in The Globe and Mail

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Education

Jolene has no verified education history

Social presence

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