Jon Laughland

Inspirer
DISC Type : di

Director of Business Development at Covasant

Cheltenham, England, United Kingdom

Overview

Jon is the Director of Business Development for UK & Europe at Covasant, focusing on Agentic AI-led transformation. With a B. Eng. from Loughborough University, his career spans leadership roles in enterprise software sales. Colleagues praise him as an "outstanding" sales director who is at the "top of their game".

He is noted for his great sense of humour.

Personality Overview

Charming & Persuasive

Generous

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Agentic AI
His current role and recent social media activity focus heavily on how autonomous AI agents can drive enterprise transformation, value, and governance.
AI Governance
Frequently discusses the importance of control and orchestration for AI agents, especially in a fragmented marketplace with multiple cloud and LLM partners.
Enterprise Risk
Promotes using AI to monitor enterprise systems for fraud, policy violations, and hidden costs, reflecting his company's focus on enterprise risk management.

Media Appearances

Jon has no verified media appearances

Work History

12-2025
Director of Business Development at Covasant
7-2024 - 12-2025
Sales & Head of Partnerships at LoweConex
11-2020 - 7-2024
Sales Director at Aforza | Consumer Goods Industry Cloud
3-2019 - 11-2020
UK Sales Director at Helpshift
6-2016 - 3-2019
European Sales at Skuid

Education

1988 - 1990
B.Eng. from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Cheltenham, England, United Kingdom Job Level : Mid-senior Designation : Director of Business Development at Covasant
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jon

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jon take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jon

Personality Compatibility


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