Jon Werbeck

Pioneer
DISC Type : dis

Founder & CEO at JW Partnership Consulting

Atlanta Metropolitan Area, United States

Overview

With over 20 years in sports and entertainment, Jon Werbeck is the Founder and CEO of JW Partnership Consulting. He specializes in strategic partnerships, brand marketing, and customized hospitality experiences, building on senior leadership roles at major firms like AEG and Live Nation. He holds a Bachelor of Science from Springfield College.

After a long corporate career driving revenue for iconic venues and teams, he launched his own specialized consulting firm in 2024 to create bespoke brand and property partnerships.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Partnership Strategy
His career and new consultancy focus on developing strategic partnerships and alliances for brands and properties in the sports and entertainment space.
Sports Marketing
He has over two decades of experience leading global and venue partnerships for major sports and entertainment organizations like AEG and Live Nation.
Client Hospitality
His new venture, JW Partnership Consulting, specializes in creating customized hospitality experiences for client entertainment, a key focus of his business.

Media Appearances

Jon has no verified media appearances

Work History

4-2025
Founder & CEO at JW Partnership Consulting
10-2023 - 4-2025
Vice President- Venue Partnerships at Live Nation Entertainment
7-2021 - 9-2023
Vice President- Strategic Alliances- Sports Marketing | Partnership Sales at BELFOR Property Restoration
1-2016 - 7-2021
Vice President- Global Partnerships at AEG
1-2015 - 7-2021
Senior Director, Global Partnerships at AEG

Education

2001 - 2005
Bachelor of Science from Springfield College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Founder & CEO at JW Partnership Consulting
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jon

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are generally fast movers and can take quick decisions
  • Can Jon take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jon

Personality Compatibility


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