Jonathan Goodman

Initiator
DISC Type : Di

Fractional Product Marketing and Project Leader at Self-employed

San Francisco, California, United States

Overview

Jonathan is a strategic marketing leader with over 10 years of experience accelerating growth for B2B Work Tech companies. He specializes in GTM strategy, brand positioning, and leveraging AI for marketing infrastructure. People who have worked with him describe him as incredibly smart, business-savvy, and humble.

He is a dedicated lifelong learner, positioning himself as a “student not a guru. ” Jonathan actively attends industry events and conferences with the express purpose of learning and taking copious notes to apply to his work and improve his skills in areas like communication and influence.

Unique fact: Jonathan holds a certification in “The Six Types of Working Genius, ” a framework for understanding team productivity and fulfillment.

Personality Overview

Impact-Oriented

Risk-Accepting

Conviction Driven

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Work Tech Marketing
He has over a decade of experience leading marketing, GTM strategy, and product marketing specifically for HR, payroll, benefits, and talent management providers.
Founder Storytelling
In his current fractional role, he explicitly helps early-stage founders clarify their story and build the assets needed to get in front of buyers.
AI in Marketing
He designs his marketing workflows to leverage AI for speed and efficiency, helping clients scale faster and leaner than with a traditional hire.

Media Appearances

Jonathan has no verified media appearances

Work History

12-2025
Fractional Product Marketing and Project Leader at Self-employed
4-2025 - 12-2025
Contract Product Marketer at The Starr Conspiracy | TSC
7-2023 - 4-2025
VP of Client Growth & Strategy at The Starr Conspiracy | TSC
4-2023 - 7-2023
GM, Head of Customer Experience Solutions at The Starr Conspiracy | TSC
1-2022
Strategic Advisor at Good4work

Education

1994 - 1998
BA from Southwestern University
1-2026 - 1-2026
Product Marketing Certified: Core from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Francisco, California, United States Job Level : Senior Designation : Fractional Product Marketing and Project Leader at Self-employed
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jonathan

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jonathan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jonathan

Personality Compatibility


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