Jonathan Goodman in

Jonathan Goodman

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Fractional Product Marketing and Project Leader at Self-employed
📍 San Francisco, California, United States

Jonathan is a strategic marketing leader with over 10 years of experience accelerating growth for B2B Work Tech companies. He specializes in GTM strategy, brand positioning, and leveraging AI for marketing infrastructure. People who have worked with him describe him as incredibly smart, business-savvy, and humble.

He is a dedicated lifelong learner, positioning himself as a “student not a guru. ” Jonathan actively attends industry events and conferences with the express purpose of learning and taking copious notes to apply to his work and improve his skills in areas like communication and influence.

Unique fact: Jonathan holds a certification in “The Six Types of Working Genius, ” a framework for understanding team productivity and fulfillment.

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Experience
27 Years
Current Role
Fractional Product Marketing and Project Leader
Job Level
Senior
Location
San Francisco, California, United States
Personality Overview

How Jonathan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jonathan cares about

Work Tech Marketing
He has over a decade of experience leading marketing, GTM strategy, and product marketing specifically for HR, payroll, benefits, and talent management providers.
Founder Storytelling
In his current fractional role, he explicitly helps early-stage founders clarify their story and build the assets needed to get in front of buyers.
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Career

Work history

12-2025
Fractional Product Marketing and Project Leader
Self-employed
4-2025 - 12-2025
Contract Product Marketer
The Starr Conspiracy | TSC
7-2023 - 4-2025
VP of Client Growth & Strategy
The Starr Conspiracy | TSC
4-2023 - 7-2023
GM, Head of Customer Experience Solutions
The Starr Conspiracy | TSC
1-2022
Strategic Advisor
Good4work
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1998
BA
Southwestern University
1-2026 - 1-2026
Product Marketing Certified: Core
Product Marketing Alliance
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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