Jonathan Goodman in

Jonathan Goodman

Initiator · DISC type Di
Fractional Product Marketing and Project Leader at Self-employed
📍 San Francisco, California, United States

Jonathan is a strategic marketing leader with over 10 years of experience accelerating growth for B2B Work Tech companies. He specializes in GTM strategy, brand positioning, and leveraging AI for marketing infrastructure. People who have worked with him describe him as incredibly smart, business-savvy, and humble.

He is a dedicated lifelong learner, positioning himself as a “student not a guru. ” Jonathan actively attends industry events and conferences with the express purpose of learning and taking copious notes to apply to his work and improve his skills in areas like communication and influence.

Unique fact: Jonathan holds a certification in “The Six Types of Working Genius, ” a framework for understanding team productivity and fulfillment.

Read the full overview →
Experience
27 Years
Current Role
Fractional Product Marketing and Project Leader
Job Level
Senior
Location
San Francisco, California, United States
Personality Overview

How Jonathan shows up

Impact-Oriented
Risk-Accepting
Conviction Driven

They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Priorities

Topics Jonathan cares about

Work Tech Marketing
He has over a decade of experience leading marketing, GTM strategy, and product marketing specifically for HR, payroll, benefits, and talent management providers.
Founder Storytelling
In his current fractional role, he explicitly helps early-stage founders clarify their story and build the assets needed to get in front of buyers.
+5 more topics Login to view topics
Career

Work history

12-2025
Fractional Product Marketing and Project Leader
Self-employed
4-2025 - 12-2025
Contract Product Marketer
The Starr Conspiracy | TSC
7-2023 - 4-2025
VP of Client Growth & Strategy
The Starr Conspiracy | TSC
4-2023 - 7-2023
GM, Head of Customer Experience Solutions
The Starr Conspiracy | TSC
1-2022
Strategic Advisor
Good4work
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1998
BA
Southwestern University
1-2026 - 1-2026
Product Marketing Certified: Core
Product Marketing Alliance
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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