Jonathan Grubin

Enthusiast
DISC Type : i

Founder & CEO at SoPost

London, England, United Kingdom

Overview

Jonathan Grubin is the Founder and CEO of SoPost, a technology company that helps brands run powerful online product sampling campaigns. A serial entrepreneur who launched his first business at 14, he is described as a visionary, dependable, and operationally gifted leader. He attended Kings College London for Business Management.

Outside of work, Jonathan is a runner and is currently training for the London Marathon to raise funds for Muscular Dystrophy UK, a cause he is passionate about. In his downtime, he also enjoys visiting art galleries and traveling.

He has a long-standing interest in technology, having started coding and building websites around the age of eight.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Product Sampling
As the founder of SoPost, he pioneered a data-centric approach to product sampling, helping brands like L'Oréal and Estée Lauder target consumers more effectively online.
Entrepreneurship
A serial entrepreneur since age 14, he is passionate about building businesses from the ground up and has been recognized on lists like "35 under 35" for his success.
Beauty Industry Innovation
SoPost partners with CEW UK on the Digital Innovation Award and works with many leading beauty brands, indicating a strong focus on technology's role in the sector.

Media Appearances

Jonathan has no verified media appearances

Work History

9-2012
Founder & CEO at SoPost
1-2022
Advisor at indu
4-2011 - 12-2013
Head of Product at The Sandpit
7-2010 - 6-2011
Head of Business Development at The Rainmakers
6-2010 - 6-2011
CEO at SendSocial Ltd

Education

2009 - 2010
Business Management from King's College London
2002 - 2009
GCSE from NRGS

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at SoPost
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jonathan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jonathan take some risk or not?

  • They can take some low-probability risks if needed.

You And Jonathan

Personality Compatibility


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