Jonathan Rusby in

Jonathan Rusby

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Sales Director at INSTANDA
📍 United Kingdom

Jonathan Rusby is a Sales Director at INSTANDA, focused on transforming the insurance industry with innovative software solutions. An ACII qualified professional, he has a strong background in insurtech from leadership roles at Sapiens and Pegasystems, where he helped insurers innovate with world-class technology.

Outside of work, Jonathan is a passionate sports enthusiast. He is a member of the Surrey County Cricket Club and a lifelong, dedicated supporter of the Crystal Palace Football Club, reflecting a deep appreciation for both cricket and football.

He has a balanced perspective on the industry, having worked both directly for insurers and for software suppliers.

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Experience
9 Years
Current Role
Sales Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Jonathan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jonathan cares about

Insurance Transformation
His entire career focus is on helping insurance organizations innovate and transform their operations through technology.
AI in Insurtech
Actively shares content about leveraging AI, ML, and GenAI to future-proof insurance platforms and automate business processes.
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Career

Work history

12-2024
Sales Director
INSTANDA
9-2023 - 12-2024
Regional Sales Director
Sapiens
10-2021 - 9-2023
Director, Insurance UKI at Pegasystems
Pegasystems
2-2020 - 10-2021
Sales Leader
Pegasystems
3-2018 - 2-2020
Chief Commercial Officer
REG (UK) Ltd
In the press

Media appearances

INSTANDA Strengthens Sales Leadership for Insurer Agility. Featured in INSTANDA News
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INSTANDA and Process Factory Enter a Collaboration With the Ambition to Empower Nordic Insurers and MGAs to Innovate Faster. Featured in FF News
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Education
1990 - 1993
ACII
Chartered Insurance Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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