Jonathan Sandell in

Jonathan Sandell

Evaluator · DISC type cds
CEO at Shepherds Friendly
📍 Greater Reading Area, United Kingdom

Jonathan is a seasoned financial services leader with over 20 years of experience, currently serving as the CEO of Shepherds Friendly. His expertise lies in developing growth strategies, customer propositions, and leading digital transformations, with previous senior roles at Lloyds Banking Group, Embark Group, and Prudential UK. He holds an MBA from Henley Business School.

Outside of his executive career, Jonathan has an appreciation for inspirational figures, citing architect Frank Gehry as a personal inspiration. He values engaging in insightful discussions about the future of the financial industry and is motivated by the concept of mutuality and member-first business approaches.

Upon joining Shepherds Friendly, he stated that the societys member-first approach and concept of mutuality "really resonates" with him.

Read the full overview →
Experience
28 Years
Current Role
CEO
Job Level
Leadership
Location
Greater Reading Area, United Kingdom
Personality Overview

How Jonathan shows up

Thorough Evaluator
Fast But Analytical
Quality Focused

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Jonathan cares about

Customer Proposition Strategy
A core theme throughout his career, holding senior customer and proposition director roles at Lloyds Banking Group and Embark Group.
Mutuality in Finance
Expressed that Shepherds Friendly's mutual, member-first approach was a key reason for him joining the society as CEO.
+4 more topics Login to view topics
Career

Work history

1-2026
CEO
Shepherds Friendly
7-2022 - 1-2026
Executive Director - Customer and Proposition
Embark Group
7-2022 - 1-2026
Customer & Proposition Director - Pensions and Investments
Lloyds Banking Group
9-2018 - 7-2022
Proposition Director - Interim
Lloyds Banking Group
1-2018 - 10-2023
Managing Director
Edge and Western Associates Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2005
MBA
Henley Business School
10-1991 - 7-1994
BSc (Hons)
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Jonathan. Free, 10 seconds.