Jonathan Vercruysse

Critic
DISC Type : C

Global CRM Director for Luxury Division at L'Oréal

Greater Paris Metropolitan Region, France

Overview

Jonathan Vercruysse is the Global CRM Director for LOréals Luxury Division, specializing in data-driven marketing and omnichannel strategy. An ESSEC Business School alumnus, colleagues describe him as passionate, rigorous, analytical, and detail-oriented, with a clear strategic vision.

He shows a strong interest in continuous learning and staying ahead of business trends, following publications like the Harvard Business Review and previously sharing industry insights on emerging tools and strategies with his professional network.

His background uniquely combines commercial financial control with deep CRM expertise, giving him a distinct perspective on campaign profitability and investment.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Omnichannel CRM
His current role involves accelerating omnichannel customer relationships through lifecycle activation and personalization for luxury brands.
Customer Data Strategy
He focuses on first-party data acquisition, governance, and analytics to build a comprehensive view of the customer.
Experiential Loyalty
He is developing loyalty programs that shift from transactional rewards to unique experiences and services suited for the luxury market.

Media Appearances

Jonathan has no verified media appearances

Work History

2-2018
Global CRM Director for Luxury Division at L'Oréal
11-2014 - 2-2018
Senior Manager Customer Data at Weave
11-2014
Manager at Headlink Partners
Responsable Contrôle de Gestion Commerciale at 3 Suisses
Senior Consultant at Diligence Partners

Education

9-1999 - 6-2004
Bac+5 from ESSEC Business School
1997 - 1999
Education details unavailable from Prépa HEC option scientifique

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Paris Metropolitan Region, France Job Level : Mid-senior Designation : Global CRM Director for Luxury Division at L'Oréal
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jonathan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jonathan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jonathan

Personality Compatibility


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