Joni Pirovich

Doer
DISC Type : ds

Founder at Crystal Agentic Operating System

Melbourne, Victoria, Australia

Overview

Joni is the CEO of Crystal aOS, a Techstars ‘25 company, and the founder of Australias top crypto-specialist law firm, bdasl. A Doctor of Law from the University of Melbourne, she was named the 2024 Blockchain Leader of the Year for her significant contributions to the crypto industry and regulatory policy.

Her work appears to be her primary passion, as she dedicates herself to building innovative solutions and advocating for the web3 space. She is driven by a mission to educate policymakers, regulators, and the public on the potential and intricacies of decentralized technologies like DAOs.

Unique fact: Joni founded LawFi DAO, an experimental project designed to educate the legal and public sectors about DAOs through a unique Pay to Rely protocol.

Personality Overview

Strategic Planner

Deliberate Doer

Fast-paced

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Crypto Compliance
Her current venture, Crystal aOS, is purpose-built to solve the high costs and complexity of crypto compliance for large businesses.
DAO Governance
She is deeply involved in setting standards for DAOs through her leadership at The Metagovernance Project and advisory role with the UK Law Commission.
AI in Legal Tech
Crystal aOS utilizes an operating system powered by specialized AI agents to manage compliance tasks, demonstrating her focus on applying AI to legal challenges.

Media Appearances

Joni has no verified media appearances

Work History

11-2023
Founder at Crystal Agentic Operating System
1-2023
Lead, Regulatory Interoperability at The Metagovernance Project
5-2021
Principal at Blockchain & Digital Assets - Services + Law
7-2022 - 4-2025
Creator Spirit (Founder) at LawFi DAO
9-2022 - 12-2024
DAO Advisory Panel Member at Law Commission of England and Wales

Education

2010 - 2012
Doctor of Law (JD) from University of Melbourne
9-2021 - 9-2021
Legal Practice Management Course from The College of Law Australia

More Information

Social Presence :

Prographics :

Exp : 4 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Founder at Crystal Agentic Operating System
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Insights For Selling To Joni

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joni is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joni

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joni move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joni take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joni

Personality Compatibility


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