Jonny Newman

Visionary
DISC Type : Ds

Director of Sales at Creed Foodservice Ltd

Worcester, England, United Kingdom

Overview

Jonny Newman is a highly experienced sales leader within the UKs foodservice industry, currently serving as the Director of Sales at Creed Foodservice Ltd. His career spans over two decades and includes a significant tenure at Bidfood UK, where he progressed to Head of Sales, and prior management roles at Booker Group. He attended Bishops Perowne High School.

Personality Overview

Big Vision Person

Goal-Oriented

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Foodservice Sales Strategy
His entire career, from Booker Group to Bidfood UK and now Creed Foodservice, is centered on sales within the foodservice distribution sector.
Sales Leadership
Promoted from manager to Head of Sales and now Director of Sales, he has a clear trajectory of leading and managing successful sales teams.
Business Development
Previously held a role in National Account Business Development, indicating a focus on strategic growth and securing major client contracts.

Media Appearances

Jonny has no verified media appearances

Work History

6-2025
Director of Sales at Creed Foodservice Ltd
1-2024 - 6-2025
Head of Sales at Bidfood UK
7-2020 - 1-2024
National Account Business Development at Bidfood UK
3-2015 - 7-2020
Field Sales Manager at Bidfood UK
5-2014 - 3-2015
Booker Branch Manager at Booker Group

Education

2000 - 2006
Education details unavailable from Bishops Perowne High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Worcester, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales at Creed Foodservice Ltd
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Insights For Selling To Jonny

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonny is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jonny

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jonny move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jonny take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jonny

Personality Compatibility


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