Jonty Haberfield

Enigma
DISC Type : cid

Head of Customer Data Science at Sainsbury's

London, England, United Kingdom

Overview

Jonty has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Jonty has no verified topics they care about

Media Appearances

Jonty has no verified media appearances

Work History

9-2025
Head of Customer Data Science at Sainsbury's
11-2022 - 8-2025
Head of Data Product/Strategy/Engineering at Asda
7-2022 - 11-2022
Travel at Career Break
11-2021 - 7-2022
Data Engineering and ML Ops Lead (Customer Science) at Aviva
12-2020 - 11-2021
Data Engineering Lead (Customer Science) at Aviva

Education

2007 - 2010
Bachelor of Arts - BA from University of Oxford
2012 - 2013
Master of Science - MS from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Data Science at Sainsbury's
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Insights For Selling To Jonty

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonty is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jonty

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jonty move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jonty take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jonty

Personality Compatibility


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