Jordi Pedrol

Sharpshooter
DISC Type : DC

Founding Partner at Metrix Partners

Greater Barcelona Metropolitan Area, Spain

Overview

Jordi is the Founding Partner of Metrix Partners and Head of Finance at Nina Capital, with over 25 years of experience advising tech startups in Spain and Silicon Valley. A graduate of Carnegie Mellon University, he is described by colleagues as pragmatic, reliable, and business-focused.

He serves as a mentor for the Founder Institute in Spain, providing guidance and feedback to early-stage entrepreneurs based on his extensive experience in fundraising and M&A.

He was officially ranked as one of the top 20 Chief Financial Officers in Spain.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They respond better to strong and respectful interactions.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Startup Finance
As a fractional CFO and founder of Metrix Partners, he specializes in financial advisory, M&A, and due diligence for growing tech companies.
Health Tech Investing
As Head of Finance for Nina Capital, he is involved in early-stage venture investments into European health tech founders with international ambitions.
Financial Due Diligence
He frequently speaks on financial due diligence processes, sharing his team's experience from advising on numerous venture capital funding rounds and M&A operations.

Media Appearances

Jordi has no verified media appearances

Work History

7-2016
Founding Partner at Metrix Partners
5-2019
Head of Finance at Nina Capital
1-2022
Financial Advisor at Onna
10-2017 - 12-2021
CFO at Onna
9-2018
CFO at Landbot.io

Education

8-1987 - 6-1989
MS from Carnegie Mellon University
1979 - 1984
Licenciado from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Founding Partner at Metrix Partners
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Insights For Selling To Jordi

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jordi

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jordi move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jordi take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jordi

Personality Compatibility


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