Jorge Araujo

Judge
DISC Type : Dc

Chief Executive Officer at Calypso Spirits LLC

Hollywood, Florida, United States

Overview

Jorge Araujo is the CEO of Calypso Spirits LLC, a seasoned leader with extensive experience driving growth for global spirits brands, including a long tenure as VP of Marketing & Innovation at Diageo. He co-founded GoLarge, a firm focused on international brand expansion. He holds a Private Pilot License and a Black Belt.

Personality Overview

Features Driven

Demanding

Quality Focused

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Spirits Brand Expansion
As CEO of Calypso Spirits and co-founder of GoLarge, he specializes in building disruptive brands and executing go-to-market strategies for the spirits industry.
Strategic Leadership
His career is defined by C-level leadership, focusing on P&L management, strategic planning, and building high-performing teams in international markets.
Consumer Product Innovation
He has a proven track record of overseeing product development and creating strategic roadmaps to drive brand loyalty and expand market share for consumer brands.

Media Appearances

Jorge has no verified media appearances

Work History

1-2024
Chief Executive Officer at Calypso Spirits LLC
8-2024
Co-Founder & Strategy Director at GoLarge
8-2019 - 12-2023
VP Marketing & Innovation at Diageo
8-2019
Marketing, Innovation and Reserve Brands Director at Diageo
Region Head, Reserve Brand Portfolio – Western Latin America & Caribbean at Diageo

Education

10-2022 - 6-2023
Leading Sustainable Corporations Program from University of Oxford
4-2013 - 10-2014
Executive Education from ESE Business School Chile

More Information

Social Presence :

Prographics :

Exp : 6 Location : Hollywood, Florida, United States Job Level : Leadership Designation : Chief Executive Officer at Calypso Spirits LLC
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jorge

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jorge take some risk or not?

  • The risks don’t matter much to them.

You And Jorge

Personality Compatibility


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