Jorge Calzada Zubiría 🌐

Sharpshooter
DISC Type : CD

Founder at Claridad con IA

Madrid, Community of Madrid, Spain

Overview

Jorge Calzada Zubiría is a Human-Centric AI Strategy Advisor and founder of Claridad con IA. Leveraging over 20 years of experience as a CEO who scaled a real estate development company to 800+ employees and $100M in revenue, he now guides leaders on practical AI adoption. Colleagues describe him as an intelligent, tenacious, and innovative leader.

Outside of his professional life, Jorge is a dedicated marathon runner with a unique focus on combining mental and physical training to achieve goals. He holds a Private Pilot License and splits his time between Mexico City and Madrid, reflecting his international business and personal interests.

Unique fact: He is a Boston Marathon runner who uses Neuro-Linguistic Programming (NLP) strategies to enhance his performance and mental endurance.

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They respond better to strong and respectful interactions.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Human-Centric AI
His current venture, Claridad con IA, focuses on helping companies implement AI with a clear strategy that empowers people and delivers measurable business results, not just technological solutions.
Scaling Businesses
As a co-founder and CEO, he grew a real estate company from a startup into an 800+ employee organization, demonstrating deep expertise in leadership and high-growth operations.
Marathon Performance
He is a serious marathon runner, and a recommendation highlights his unique method of using mental training, alongside physical conditioning, to successfully reach his goals.

Media Appearances

Jorge has no verified media appearances

Work History

9-2025
Founder at Claridad con IA
8-2004
Board Member & Co Founder at Grupo Caisa Inmobiliaria
8-2004 - 4-2018
Chief Operating Officer & Co-CEO at Grupo Caisa Inmobiliaria
8-2004 - 3-2018
Chief Operating Officer at Grupo Caisa Inmobiliaria
3-2020
Chief Investment Officer & Founder at QuantCap

Education

2003 - 2005
Master of Business Administration (MBA) from IE Business School
10-2024 - 6-2025
Master in Journalism from Universidad CEU San Pablo

More Information

Social Presence :

Prographics :

Exp : 20 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Founder at Claridad con IA
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jorge

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jorge take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jorge

Personality Compatibility


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